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B114: The Year We Grew Up

3/10/2023

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dear cathy love mary
Our Book
My beloved mother Peggy passed away in Feb 2014. It took me a few weeks to gather my courage to go through her “bits and bobs”.  In a blanket box behind the bedroom door, I found the bundle of letters tied with a red ribbon. Forty years ago this year, my best friend Catherine and I had 
finished our Leaving Cert.  It was 1983, the height of the recession.  Most of Ireland had been badly hit but South Tipperary, where we lived, particularly so.
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Catherine decided to take a job as an au-pair in France, near a small town in Brittany called Tregunc. By the end of that summer, I had decided, after much angst, to become articled to a local firm of accountants, attending the Regional College in Waterford.  We promised faithfully to write to each other, which we did pretty much every two weeks for a year.  I kept Catherine’s letters tied in that red ribbon, and in 1991 Catherine’s letters were joined by my own, when on a brief return to Ireland, Catherine handed mine back to me with the parting words “sure, you might get these published someday”.  And that’s exactly what I did!  Eight years ago. Penguin Books published our book, “Dear Cathy, Love Mary” on 1 October 2015. 

Above: (left) Us in 1984.......(right) Us in 2018

Catherine and I have stayed the best of friends.  Though we didn’t know it in 1983, she would never return to live in Ireland.  Her journey, which began in Brittany, continued into the French Alps, on to the Sierra Nevada mountains in California and then to Oregon, USA where she now lives.  I progressed with the chartered accountancy in Carrick, qualifying at 21, moving to Dublin in 1990 to work in international tax with Arthur Andersen, then in aircraft leasing with Nissho Iwai and Babcock & Brown before my last job before retirement as Head of Finance at the Irish Stock Exchange.  The letters stayed in my family home in Carrick, forgotten by me until I opened that blanket box.
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At first, the letters opened a doorway for me to my eighteen-year-old self which I found incredibly moving and I thought perhaps that I would compile them for Catherine, for her approaching 50th birthday.  However, the more I read them, Catherine’s words came echoing back and the idea of a book took shape.  In the month’s following Peggy’s death, I sat down most nights and drew the letters together in a manuscript.  I then had to reveal my idea to Catherine! 😊
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The Bundle of Original Letters
I have to say, we were both apprehensive about publication as the original letters were never meant for publication.  They describe in open, honest detail Catherine’s experience of her first year in France; a year of struggling with a new language and new food, of adventure and excitement, of loneliness and shyness, but also of incredible happiness and joy.  They describe my own first year in college; of newness and oddness, getting to know boys having come from an all-girls convent school, student politics, making friends from differing backgrounds, getting to grips with my accountancy course.  We were somewhat typical teenagers rolling our eyes at our families, full of idealism of how the world should work…but catty and bitchy too.  We hoped that in a book no one would be hurt or offended by any comments or observations made as careless eighteen-year-olds.  We hoped the intervening years had taught us empathy and compassion if nothing else.
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The letters are set against the backdrop of '80s Ireland; Kajagoogoo and Culture Club on the radio, “Dynasty” on the tele, Ronald Reagan’s visit to Ballyporeen, Ireland’s first motorway, the first abortion referendum.  In this age of mobile phones, email and social media and instant everything, friends using a pen and paper to write long newsy letters and mailing them with stamps….and waiting a week for a reply seems insane.
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Top 1983 Hits
The book tells of the year we grew up, of maturing relationships with parents/grandparents, of a changing Ireland in a changing world.  It is by turns heart-breaking, funny, gutsy and tender.  Mostly though it tells of us two young women and the friendship that sustained and enriched us across the miles …with all of the scolding, teasing, smothering with concern and sharing of woes and worries that makes up female friendship.

So, this week’s blog tells about getting the book published, the fun we had launching it and the support we got from everyone. The team at Penguin were just fabulous to deal with and made it such fun for us newbies.   Locally, Patsy Fitzgerald and the Heritage Centre couldn’t do enough to help with the launch there and Linda at the Tudor Artisan Hub helped by stocking it locally.  Our friends and family who turned out at the launches both in Dublin and Carrick really made the whole experience for Catherine and me. The book is still available to download but those who bought the hard cover book probably now have a collector’s item as it is hard to find now in hard cover copy, the intended gift book format.  So, a big THANK YOU again eight years later to everyone!  Enjoy!

​Publishing “Dear Cathy … Love Mary”
1. Production

​As mentioned above, when I found the letters in 2014, over thirty years after they were first written, I originally compiled them with the intention of giving the finished product to Catherine for her 50th in 2015.  When we decided to get them published, I remember going through the 2014 Eason’s Christmas Catalogue and browsing through the shelves of their O’Connell Street shop to see who published memoirs and biographies as I didn’t have a clue.  I narrowed it down to 4 Irish publishers and because it was non-fiction, I knew we wouldn’t necessarily need an agent and could approach them directly.  I had looked up Penguin in particular and found out the commissioning editor there was a lady our age so I though if anyone would “get” our book, she would.  By early March 2015 the draft manuscript was ready for submission.  I had read somewhere never to submit a book in January/ February as the world and its mother always did that as a New Year’s Resolution resulting in publishing companies being swamped.
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"Dynasty"
So, I waited until St. Patrick’s Day … the “luck of the Irish and all that ….to email the manuscript, explanatory covering letter and a couple of “then and now” photos of the two of us to the 4 chosen publishers.  I reckoned seeing us in our 1980s hairdos would garner a sympathy vote…..or at least give them a laugh.  I was getting ready to attend a lunchtime meeting at work in the ISE on April 1st when my phone rang and this lady started talking about a penguin as I thought.  Because it was April Fool’s Day I thought first it was a prank…until she explained who she was and saying she loved the manuscript and was I interested in meeting.  You could have knocked me over with a feather.  So, we arranged to meet in the Westin Hotel a few days later and hit it off straight away.  She explained that the idea would be to bring the book out as a hard cover gift book for the 2015 Christmas market.  Getting it ready in time would be a challenge as the intended likely publication date would be Oct 1st  …that year….and it was already mid-April.  She also had to get the project it approved by the head office publication committee in London.  Fingers crossed!
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She must have done a great job convincing them because within a week we were offered a book deal and there followed a couple of months of to-ing and fro-ing by email to add prologues and epilogues with some minor edits.  They asked to see the original letters as they wanted it to be as true to the original letters as possible with very little additions or alterations.  I remember one funny incidence when Penguin Dublin had to explain to Penguin UK the use of the word Janey by us when addressing each other in the letters! 😂.  We had a wonderful Copy Editor in England who did a fantastic job….and a design team who came up with a beautiful cover and physical book product. 

​The attention to detail by Penguin was an eye-opener for me and Catherine…..down to picking the different fonts to differentiate between our two letters and the paper used to replicate the tactile velvet feeling of holding a letter in your hands.  To be honest, we could never have done that on our own if we had gone the self-publication route.
book jacket
The wonderful book jacket that Penguin came up with

Arrival of the books in shops and online

​There was a bit more prep to be done by me pre-promotion e,g, setting up a website for the book, getting email addresses, setting up a dedicated Facebook page.  But it all flew by.  Then, on 31 Aug 2015, I received my first box of books at work.  It was truly amazing to hold them in my hands and see our names on the covers.  I was emotional thinking how happy my parents, Peggy and Mickey, would have been to see it in the shops but they had both passed.  But all of my close friends and family were excited to see the book advertised online..and then to see it in the shops….and curious to see if they had been mentioned in it!
dear cathy love mary
Love at first sight - my first copies of the book
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Eric & Karen were first to see it in Eason's in Swords - 27 Sept 2015
As it was coming up to my 50th birthday, Charlie and I were going on a trip of a lifetime to Africa that September (Botswana, Zimbabwe & South Africa).  The book was starting to be available for pre-order on Amazon before the planned October 1st publication. It was crazy to see our names on Amazon as authors!!  Before we had even landed back in Ireland on Oct 3rd 2015, friends and family were messaging me to say they had seen it in the shops. 
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And Catherine arrived in Dublin from a holiday in France on Oct 5th the very day of my 50th birthday which was really something special.  My work colleagues had arranged a surprise mini-party at work with cake and prosecco … and Catherine came along:
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Catherine & I at my surprise 50th party at the ISE - 5 Oct 2015
​Later that day we both had a meeting at the Penguin Dublin offices where they were all so welcoming.
penguin ireland
Us at Penguin Ireland offices - 5 Oct 2015

Promotion

​That week from Oct 5th to 12th  was a whirlwind of interviews.  I was on local radio in Tipperary, Tipp FM, with Fran Curry.  We were on RTE national radio with Ryan Tubridy on 6 Oct 2015:
(Click here)

We did a podcast with Bernice Harrison the Irish Times “The Women’s Podcast” (Click here for Sound Cloud clip and scroll to 44:14 to hear us).

And we did interviews with the the Farmer’s Journal (Aisling Hussey), the RTE Guide, Irish Examiner (Sue Leonard), Irish Independent (Rachel Dugan) and Woman's Way (Roisin Delaney).
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Irish Farmer's Journal - Irish Country Living Supplement - 24 Oct 2015
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RTE Guide - 24 Oct 2015
sue leonard
Sue Leonard's Beginner's Pluck column in The Irish Examiner (Page 36 Weekend Supplement)


​The Irish Independent article by Rachel Dugan on 31 Oct 2015 below which can be read by clicking here:

Roisin Delaney piece for Woman's Way on 17 Nov 2015 - pages 6 and 7 (below)

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Launches

Eason's, O'Connell Street, Dublin - 7 Oct 2015

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​That Wednesday, 7 Oct 2015, we had the formal launch in Dublin at Eason’s on O’Connell Street, Dublin’s main thoroughfare, which was really well attended.  Best of all was the attendance of our former English teacher, Mrs. Denny!!

Heritage Centre, Carrick-on-Suir (our hometown) - 10 Oct 2015

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​The following Saturday, 10 Oct 2015 we were down to Carrick for the local launch in the Heritage Centre and if anything, that was even better.  We had a wonderful time with friends and family.  And there was an amazing turnout:

​The Carrick launch was picked up on 15 Oct 2015 by Aileen Hahesy in a local paper, The Nationalist, which gave us great coverage:
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​ In the weeks and months that followed the book started popping up everywhere.  I loved coming across it in shops!
​It was covered on the RTE "Today" programme coming up to Christmas 2015 in a segment dealing with Christmas “gift ideas for her”:

​With all of the great promotion, we even entered the Top 10 best sellers list in Ireland coming in at No. 5.
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Irish Bestsellers List for Hardback Non-Fiction (Nielsen Bookscan figures for the week ending 10 Oct 15)

But the real buzz came from all of the letters, emails and messages from people all over the world telling us not only had they read it ….but they also enjoyed it!
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So, for us getting the book published was an overwhelmingly positive experience.  Listen, it will never win a Booker Prize and nothing truly amazing happens in it…but it is what it is…and honest reflection of the year we grew up.  If you’re thinking of writing a book, I would say GO FOR IT!!



Bucket List Items Ticked Off in the above Blog 114
​​​​Number 17 - Creative
  • Get Published by a world-renowned Publisher
​Number 31 - Entertainment
  • Be Interviewed Live on Radio
​​​
​Other Blog Posts
Blog 11 - Sydney, Australia
Blog 12 - Hong Kong, China

Blog 17 - Beijing, Xi'an & Shanghai, China
Blog 19 - California, USA
Blog 27 - Scotland
Blog 28 - Barbados
Blog 29 - Canada
Blog 30 - Alaska
Blog 31 - Everglades, Florida


Have you ever published a book?  Tell me about your experience in the comments section below.
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    ​My name is Mary and this is my bucket list blog ...having survived a near-death experience.  I hope it encourages you to "live your best life". See how I'm completing my own bucket list items.  And let me know how you're getting on with yours!

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